Hello everyone, the world's favorite readers! I’m with you again, your personal source of useful information – Wootehnik. And this means that a new, and hopefully interesting, review awaits you ahead.
Have you noticed how after the Silver Age (the end of the 19th century) the world was engulfed in mind-blowing discoveries? Well, think about it, about 80 years ago, cures for the bubonic plague were found, then optical lenses, touch devices, quantum computers were created, the use of magnetic fields for good, and finally flights into space! So this is just a grain of sand among what I have listed.
Some believe that there was contact with alien, more advanced beings who shared technology with humanity. So, wait, what am I talking about? Oh yes, discoveries! Of course, all modern things seem ordinary to us, but with their advent new terms were formed. For example, many do not know what a flagship smartphone is, and I decided to clarify.
I prepared for this article “with all my might,” like an excellent student before an exam: I looked through many sites, forums, wrote down relevant information and put it together into this text. I hope I can answer all your questions.
And so, let's go!
How to determine a flagship smartphone?
A flagship is a phone that, according to the manufacturer, is the best at the moment. Unfortunately, everything is fleeting in the mobile industry, so this model may lose its status in just a few months, as soon as the unique technology begins to be used in other gadgets.
Flagship smartphones don't have to be the most expensive. Recently, manufacturers have been introducing interesting models to the market that compete in a certain price segment. Naturally, they have a spectacular appearance. For example, in 2017, gadgets equipped with frameless screens began to appear on sale. Others achieve flagship status thanks to a powerful battery. These include those with a 5000 mAh battery or more. A striking example is the Oukitel K10000. The autonomy of the gadget is provided by a 10 thousand mAh battery. But other characteristics are quite ordinary. The hardware platform is built on a MediaTek processor. The amount of RAM in the “younger” version is 2 GB, in Max – 3 GB, and in Pro – 3/4 GB. Indestructible flagship phones also deserve attention. Their housing is made in accordance with the IP68 standard. In addition to this feature, manufacturers also use other innovative developments. Excellent models of this type were presented by Sony and Samsung. Let's take a closer look at the features of the flagship devices.
What is Xiaomi's flagship?
Smartphone with an unusual battery Xiaomi
held a presentation of the new flagship smartphone Mi 11 Pro - an improved version of the Mi 11 model, which premiered in December 2022. The devices are completely identical in terms of appearance, since the main differences of the new device are hidden inside.
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Varieties
Not every brand can boast of flagships. A striking example is Phillips, HTC and Fly: no matter how much effort they put into their creations, their smartphones are not popular. Their tops can only compete with the “average” Huawei and Sony, so these 3 companies are outsiders.
Personally, this picture reminds me of the desire of Phillips, HTC and Fly to break into the global market for the production of flagships:
The leading flagship manufacturer is Samsung. Their success is achieved through their in-house resources, technology development teams and generous funding.
Modern Samsung models impress with high-performance processors, ultra-high resolution and a camera that is almost as good as standalone cameras. Samsung produces all its parts, spare parts, microcircuits and other elements independently.
Apple Corporation has a completely different approach: it purchases production facilities, the company itself only carries out the assembly. Compared to their competitors, their model range is not so large, but the advertised brand has a great influence on consumer demand.
No, I am in no way saying that the famous apple produces bad products, but arguing that they are too overpriced. You can verify this yourself: write down the characteristics of the iPhone on one paper, and the characteristics of a flagship from another company, for example Xiaomi Pocophone, on the second. Be sure to consider their cost.
Brilliant marketing move
I believe that the phrase “flagship smartphone” is a brilliant invention of marketers. It is so promoted that many people want to buy the flagship model, and not its predecessor.
The fact is that a flagship smartphone simply has to stand out from the crowd, so manufacturers spend fabulous sums on details. For example, processors are purchased from MediaTek and DualComm, memory devices from Samsung, Elpida or Hynix, and innovative displays from LG, Sharp, JDI, and Samsung.
Now imagine how much work one brand has to do: attract a staff of lawyers, sign contracts, patent gadget functions, modernize its laboratories, finance advertising and much more. Naturally, you need a product that will serve as a “business card”. This is how flagship phones were created, which are in enormous demand on the global market.
The concept of "flagship"
In order to find out the official definition of this concept, you will need to arm yourself with dictionaries. Many people believe that a flagship is a military command ship. But this word has another meaning. It refers to a specific object that stands out from a group of similar ones by its characteristic (unique) properties. Therefore, in each line, the best phone is the flagship.
But if you delve into history, it becomes clear that this term has nothing to do with the mobile industry. It originated as the definition of the main ship of the navy. An officer's flag fluttered above it, indicating that it was on it that the command staff was located.
Having understood the basic meaning, you can understand why developers used this word to advertise their products. In this way, they show customers which gadget is the best and most advanced.
"Command Ship"
Mobile phone manufacturers release new models every year. They all differ in design, technical characteristics and overall capabilities.
During the presentation, they introduce the world to their creations, but the moment comes when the manufacturer demonstrates the best model from its series, characterized by the highest parameters. This phone is called a flagship.
Flagship phones have a figurative meaning: in the navy there is the term “squadron”, this is when several ships gather in one sector and perform a single mission.
They also always have a flagship - this is the ship on which the commanding officers (captains, admirals, etc.) are located. In simple words, the flagship is more important than all the others, because he leads them.
