Samsung Group (pronounced "Samsung Group") is a South Korean group of companies, one of the largest chaebols in South Korea, founded in 1938. It is known in the world market as a manufacturer of high-tech components, telecommunications equipment, household appliances, audio and video devices. The company's main office is located in Seoul.
The word “Samsung” (a more correct rendering of the word according to the norms of practical transcription is “samson”) in Korean means “three stars”. There is a possible connection between this name and the three sons of Samsung founder Lee Byung-chul, the youngest of whom Lee Gong-hee (sometimes his name is spelled Lee Kun-hee - tracing paper from English: Lee Kun-hee) headed the company in 1987, in violation of all Eastern traditions of inheritance, in agreement with which the eldest son inherits most of the family property.
Company's mission :
We use the company's human and technological resources to create superior products and services, thereby contributing to the improvement of global society.
Jeff Collins 11/29/2019 Updated: 03/5/2020
The abundance of brands of household appliances on the market means that we remember some names, but we don’t know how to pronounce them correctly. In addition, the pronunciation of the name also causes difficulties; most of them are distorted. Let's find out how to spell "Samsung" in English, what the name of the South Korean manufacturer means and how to pronounce it.
- 1 How to spell Samsung correctly in English
- 2 Translation of the word Samsung
Translation of Samsung
One version of the origin of the name is that the creator had three sons-heirs. By giving the company such a name, he immortalized his children, combining two in one. The version has a right to exist, but the one closest to the truth is completely different.
The meaning of the Korean word is “three stars”. The first logos of the company contained the desired figures. They changed, but until 1980, three celestial bodies could be distinguished in the image.
Not the most sonorous combination for our mentality. What associations does it evoke - a hotel for an economical holiday, alcoholic beverages are not of the best quality. It’s impossible to combine it with household appliances that are distinguished by bold technological solutions and quality. For Koreans, the phrase has a deeper meaning:
- three - the ancient concept of a powerful multitude, strength;
- stars - the head of the company believed that his brainchild would be as stable, powerful and bright in the technology market as billions of bright points in the sky.
By combining these two concepts, the leaders gave the company a start in a prosperous future. We can say that the optimistic forecast has come true - Samsung is one of the leaders in the production and sales of a diverse range of equipment. Android smartphones from the South Korean manufacturer are constant rivals to Apple products. Samsung Galaxy is one of the most popular gadgets of the corporation.
Jeff Collins (Articles written: 142)
Author of articles about programs and device settings. You can always find out news about new models of smartphones and TVs and their new features from him. View all posts by this author →
Home » Technology and Science » History of Samsung TVs
Samsung is the largest and most successful company in South Korea. It has 20% of all global TV sales. The Samsung brand is popular all over the world. There is a wide selection of different models. You can buy a Samsung TV in an online store without leaving your home. How did the history of this company begin? The year 1930 was marked by the release of televisions. They were primitive, with small screens.
Television broadcasting at that time was only in the USSR, the USA and some European countries. Around the same time, entrepreneur Lee Byung-chul, from the Korean city of Daegu, began exploring various business avenues. On March 1, 1938, he founded Export, translated from Korean as “three stars.” In the thirties and forties of the last century, the company exported grain and fish to China. At the same time, scientists and inventors around the world were working to improve televisions. At the end of the Second World War, the popularity of televisions began to grow. They are gaining popularity throughout Europe. In the mid-sixties, color televisions appeared. In Korea and Asia, TV is not yet known. When American and European businessmen began trying to sell their products in Korea, the government intervened. In order to obtain permission to sell their televisions in the country, it was necessary to share technologies. Many agreed. One of the companies that benefited hugely from this agreement was Samsung. The first television broadcasts began in Korea in 1963. But they became accessible, permanent and reliable only in the early seventies. In 1970, the Samsung team merged with Sanyo and took the name Samsung Electronics. At the same time, they developed the first black and white TV, known as R-3202.
Since 1977, Samsung has launched the production of color televisions. By 1982, more than a million color and 10 million black-and-white television sets had been produced. Although black and white models were considered obsolete in North America and Europe by that time, demand for them was still high in many countries in South America and Asia. In 1987, the Samsung Institute of Advanced Technology was created. Research and development of new technologies begins. The company continues to export televisions around the world. In collaboration with Sony, an LCD screen is created that improves image quality. Next, Samsung is developing the world's largest LCD TV, measuring 30 inches. In 1998, the company began producing models with flat screens. At the beginning of the 21st century, Samsung continues to lead the television industry. On the basis of the company, in 2002, the world’s thinnest TV was developed, and in 2006, the first two-sided LCD screen.
This was followed by the production of a series of the world's first Full HD 3D TVs, and today we have the opportunity to get a completely different experience when watching programs on curved UHD TVs. The result of the company's specialists' research was the creation of Smart TVs. This is the leading trend at the moment. Thus, Samsung continues to lead in this area, improving technology, demonstrating its commitment to satisfying and anticipating consumer desires. You can choose a Samaung TV in the online store https://santeh.dp.ua/tv/samsung_tv/
Samsung group
Coordinates: 37°19′55″ N. w. 122°01′47″ W d. / 37.331944° s. w. 122.029722° W d. (G)
Samsung Group
Lee Byung-chul (founder) Lee Gong-hee (CEO and owner until 2008)
Industrial concern(KSE: 005930, KSE: 005935)
Imagine the Possibilities
Soho Samsung Town in Seoul, South Korea
70 thousand people (2005)
$12.9 billion (2006)
Samsung Group (Samsung Group) is an industrial concern (group of companies), one of the largest in South Korea, founded in 1938 in a united Korea. It is known in the world market as a manufacturer of high-tech components, telecommunications equipment, household appliances, audio and video devices.
The word "Samsung" (Korean 삼성, 三星, Russian spelling according to the norms of practical transcription - "samson") in Korean means "three stars". There is a possible connection between this name and the three sons of Samsung founder Lee Byung-chul (이병철), whose youngest son Lee Gong-hee (이건희) headed the company until 2008, in violation of all Eastern traditions of inheritance, according to which the eldest son inherits most of the family property.
Company's mission:
We use the company's human and technological resources to create products and services of superior quality, thereby contributing to the improvement of global society.
Comparison of Galaxy A and Galaxy M
Even in the appearance of the most expensive Galaxy M52, one can guess the budget
Although the Galaxy M line is relatively new, it is essentially a rebranded Galaxy J line . Under this name, Samsung released its cheapest smartphones. But they did not have good technical equipment, and therefore were not particularly popular.
Modern devices of the Galaxy M line are, so to speak, standard budget phones. Samsung avoids using any advanced technologies and excess functionality in smartphones of this model range. Everything here is at a minimum, strictly according to the needs of users.
Well, see for yourself. Galaxy M smartphones (with rare exceptions) have no more than 3 cameras, their fingerprint scanner is not built into the display, but is located in the side power button, and the maximum amount of RAM will almost always be less than that of Galaxy A devices. If we take the Galaxy M52 , we will see that it has only 6 GB of RAM, while the A52 already has 8.
Here's everything you need to know about the Galaxy A53: price, design and specifications
A clear indication of the budget nature of Galaxy M smartphones is their external design. The back cover of many models is striped. The Galaxy J line of devices had exactly the same design. Now pay attention to the display. For most models, it has a teardrop-shaped notch rather than an island, which is obviously cheaper to manufacture.
There are exceptions in the Galaxy M line. For example, the Galaxy M31s has a more attractive design, 4 cameras , and supports super-fast charging. But exceptions rather confirm the rules.
However, budget is not always a limitation. In recent years, it has become a rule of good form to equip frankly inexpensive smartphones with a large battery. Therefore, all devices of the current generation Galaxy M line are equipped with 5000 mAh batteries , and in the past they had up to 6000 mAh.
history of the company
Foundation of the company
In the 1930s in Korea, entrepreneur Lee Byung-chul opened his own business producing rice flour. A small warehouse in Daegu becomes the beginning of the great history of Samsung. At this time, Korea was a colony of Japan, and it was quite difficult to engage in private enterprise in the country. However, already in 1938, Lee managed to create the first independent channel for exports from Korea to China and Manchuria. The active development of the supply of food products such as rice, sugar and dried fish made it possible to officially register the Samsung Trading Company trademark. The foreign (for Korea) origin of the name was a consequence of the far-reaching, ambitious plans of the Korean entrepreneur: by the end of the 1950s, Lee Byung was going to establish trade with the countries of the American continent. And after the landing of US troops on the Korean Peninsula, the products of the plant for the production of rice vodka and beer began to be sold to representatives of the allied forces. The Korean War put an end to this business. Warehouses were looted and burned, as were the company's main factories.
Warehouse in Daegu, 1938
There is a legend that in the ruins of a burned house, Lee Byung found a hidden box with money, which he invested in his new business. It was a textile factory, a sugar factory, and later an insurance business. Lee Byung quickly grew rich, despite the fact that the average per capita income in Korea in the 1960s did not exceed $80. It is worth noting that at that time, even in the capital, Seoul, there was no constant electricity; electricity was supplied for several hours a day, and there was no centralized water supply. Not surprisingly, a quick military coup overthrew Syngman Rhee, president and close friend of Yi Byung, who, as a wealthy businessman, was part of the disgraced ruler’s inner circle. Lee Byung-chul himself was imprisoned for bribery and close acquaintance with the ousted president.
Samsung after the Korean War
The new president of South Korea, General Park Chung-hee, began industrial and economic reforms. A program for the development of the industrial sector of the economy was developed, an increased focus on exports was supported by close relations with the United States, it was supposed to take out foreign loans, purchase raw materials and modern technologies, and use the profits received again to purchase raw materials and equipment. Korean reformers concluded that a stable economy should rely on large concerns, but they had to be created as soon as possible, so government loans and loans were provided to the most prominent businessmen in Korea. They were provided with government orders, while certain legal and tax breaks made it possible for small businesses to grow into large conglomerates. Lee Byung-chul was among the successful entrepreneurs.
Thus, 30 large ones were created). Among them, in addition to Samsung, were Hyundai, Goldstar (LG), etc. Each “money family” had its own direction: Daewoo - automobile production, Goldstar - household appliances, Samsung - electronics, Hyundai - construction, etc.
Company reform
The South Korean economy was growing at a rapid rate of 6 to 14% per year. The increase in exports during this period was 30%. So in 1969, when Samsung, after merging with
The merger of Sanyo and Samsung marked the beginning of one of the largest sectors of the Samsung Group - Samsung Electronics. The company managed, albeit with heavy losses, to survive the economic crisis of the 1980s. The price of the crisis is several non-core divisions and a sharp reduction in the number of subsidiaries. With Lee Kun-hee joining the board, a whole range of reforms was proposed, which involved not only a complete restructuring of the company, but also a change in the very foundations of management: the company had to fully comply with the conditions of the free trade law. Proposals to change the policy regarding external investors were supposed to increase the company's attractiveness for subsidies, since the conglomerate lost financial support from the state.
Until the 1980s, shares of companies included in the concern were circulated only in South Korea, and were in fairly low demand from investors. The reason is traditionally Asian management based on the principles of Confucianism: the board was headed exclusively by representatives of the Li family. External investors had no leverage over decision-making in the management of companies. In addition, traditional management implied lifelong employment and career advancement based on years of service.
Marketing changes were introduced, a complete redesign of the company's mission and a change in its symbol. The company's first two logos featured three red stars. But Samsung management, considering the previous logo inappropriate for the image of an international corporation, decided to replace it. It was then that the modern emblem was released - a dynamically inclined blue ellipse with the company name written inside. Excellent design and a large-scale advertising campaign did their job: the logo became one of the most recognizable in the world. Advertising students at leading universities are now studying the Samsung logo change as an example of an exceptionally successful rebranding.
When developing the new emblem, Eastern philosophy was not avoided. According to representatives. These changes continued until the 1990s.
In 1983, the production of personal computers was opened.
In 1991-1992, the development of the first production of personal mobile devices and mobile telephony was completed.
Finally, in 1999, the Forbes Global Consumer Electronics Industry Award was awarded to Samsung Electronics.
History of the Samsung logo
The evolution of the Samsung logo
The first Samsung logo had 3 stars, 3 stripes and a wheat branch in the shape of a semicircle. The stars were associated with the company's name, and the wheat emphasized its agricultural roots.
With the introduction of the brand's first black and white television in the 1960s, the need to update the logo became obvious. Although the new logo was based on the same visual metaphor - three stars in a circle - it looked different, cleaner. An inscription also appeared next to the symbol.
1938
The original logo was quite cluttered and had nothing in common with the current Samsung logo. You could see three stars, three stripes and wheat plants inside the circle.
1969
The stars took on a more refined and unique shape. The logo now looked more abstract and less cluttered. Next to the emblem was the inscription SAMSUNG in black.
1979
The circle and square that contained the stars in the previous emblem have disappeared. Now only the stars and the brand name remain. The font has also changed.
1993
This year the well-known Samsung logo was born. You can see the now familiar bold sans serif letters inside the blue ellipse. Most importantly, this version introduces the iconic "A" without the horizontal stripe.
2005
The design team decided to abandon the ellipse. Today, both versions of the logo are used - in the form of an ellipse and without an ellipse. One of them is the main logo, and the other is the secondary logo.
Structure and financial condition of the concern
According to marketing research conducted annually by the consulting company Interbrand, Samsung is in 21st place in terms of total brand value as of 2007. Main competitor company
Year of foundation | Key figures | Type | Company motto | Location | Number of employees | Net profit | Web site |
Brand value, $ million (2007) | Brand value, $ million (2006) | Decoding | |||||
16,853 | 16,169 | The Samsung brand occupies a leading position in the LCD panel market and second place as a manufacturer of mobile phones. |
Samsung Group financial report for 2006:
The concern's sales growth trends according to the company's annual reports:
Reporting year | 2002 | 2003 | 2004 | 2005 | 2006 |
USD billion | 116,8 | 101,7 | 121,7 | 140,9 | 158,9 |
General view of the profit distribution structure of the Samsung Group according to the report for 2006:
Area of activity of the division | Division name | Division sales, billion USD | % of total sales |
Electronics industry | Samsung Electronics Samsung SDI Samsung Electro-Mechanics Samsung SDS Samsung Networks | 63,4 7,15 2,58 2,26 0,598 | 39,90 4,50 1,62 1,42 0,38 |
Chemical industry | Samsung Total Petrochemicals Samsung Petrochemicals Samsung Fine Chemicals Samsung BP Chemicals | 3,5 1,5 0,802 0,292 | 2,20 0,94 0,50 0,18 |
Finance and insurance | Samsung Life Insurance Samsung Fire & Marine Insurance Samsung Card Samsung Securities Samsung Investment Trust Management | 29,1 8,76 2,36 1,31 0,08 | 18,31 5,51 1,49 0,82 0,05 |
Heavy industry | Samsung Heavy Industries Samsung Techwin | 6,83 3,095 | 4,03 1,95 |
other activities | Samsung Corporation Samsung Engineering Samsung Cheil Industries The Shilla Hotels & Resorts | 10,18 2,18 1,55 1,47 0,469 | 6,41 1,37 0,98 0,93 0,30 |
Structure of Samsung Group (by distribution of company profits from various areas of activity, 2006)
Companies included in the Samsung Group concern are engaged in electronics and microelectronics, chemical industry, automotive industry, heavy industry, finance and credit, and insurance. The structure of the concern includes the full cycle of electronics production, starting from the extraction of resources, their processing and ending with finished products. Most of the divisions of the conglomerate perform subordinate functions in relation to companies directly involved in the manufacture of finished electronic products, and work exclusively for the concern or only within South Korea. This feature is clearly visible from the distribution of profits by division, thus the main income of the concern comes from the electronics industry.
Electronics industry
More than 70% of the group's sales come from the electronics industry.
Companies in this division:
- Samsung Electronics
- Samsung SDI
- Samsung Electro-Mechanics
- Samsung SDS
- Samsung Networks
The company's electronics industry divisions operate throughout the world, most of its products are exported. The distribution of Samsung's electronics business by region is as follows:
Regions | Share, % |
North and South America Europe and CIS countries Korea China Japan Other countries | 28 37 15 7 1 12 |
The divisions are engaged in the production of hard drives (HDD), RAM, LCD monitors, LCD and plasma TVs, mobile phones of GSM, CDMA, 3G and WiMAX standards, equipment for IP telephony, laptops, printers, MFPs, household appliances, etc. d., development of third and fourth generation wireless telecommunications networks, WiMAX.
Distribution of Samsung electronics business by technology areas:
Directions | Share, % |
Telecommunications Division Semiconductor Division Liquid Crystal Display Division Digital Media Division Home Appliances Division Other | 26 25 11 22 7 9 |
It is worth noting the company's success in the US telecommunications market. In the third quarter of 2008, Samsung managed to take first place in mobile phone sales, ahead of its main competitor Nokia.
According to statistics from the research company DisplaySearch (Q1 2007), Samsung Electronics occupies a leading position among the leading television brands in the global market; similarly, Samsung remains in first place in the markets of Western and Eastern Europe and the North American region separately:
Brand | Market share, % |
Samsung LG Philips TTE Sony Other | 11,7 10,6 7,3 6,2 6,2 57,9 |
In 2008, a TV production plant was opened in Russia (Kaluga region), the company assembles LCD and plasma TVs of small diagonals (up to 42″) of budget series. The plant has a workshop for the production of plastic parts for the product body, but the line is not fully loaded and the bulk of the devices are assembled from imported parts (mainly made in China) (November 2008).
The head production in the suburbs of Seoul became busy with the production of displays of the highest quality (of all those produced by the concern), and a “6 sigma” control system was introduced at this enterprise. Here they develop new models, test them, create the first series of products, and after successful implementation they distribute the burden of manufacturing a new product among factories around the world. This standard has been introduced at most of the concern's factories; for example, it is a corporate strategy for the operation of the Samsung SDI division.
Chemical industry
The structure of the chemical industry division includes five enterprises:
- Samsung Total Petrochemicals (international company, joint venture with Total Group)
- Samsung Petrochemicals
- Samsung Fine Chemicals
- Samsung BP Chemicals (international company, joint venture with BP Chemicals)
The industry brings the concern about $5 billion a year. Samsung Total Petrochemicals is the group's largest company engaged in the chemical industry; it is a joint venture between Samsung Group and the French company Total Group, operating in the field of energy and chemistry. The petrochemical complex consists of 15 plants located in Daesan (South Korea), which produces household chemicals, general chemicals, basic chemicals:
- polyethylene
- polypropylene
- styrene monomer
- paraxylene
- LPG, fuel
About 5 million tons of petrochemical products are exported per year. It is worth noting that the production meets the standards
Heavy industry
There are two divisions of the concern in the field of heavy industry:
- Samsung Heavy Industries
- Samsung Techwin
The division brings in about 10% of the concern's profit, as it works mainly on the domestic market of South Korea, in addition, part of the export goes to the USA and China. Among the main areas of activity of this division, it is worth noting work on security structures, the development of new types of weapons, as well as oil construction -, gas pipelines, tankers. Major projects include the development of the KTX2 multi-role training aircraft, the K9 self-propelled howitzer, the creation of the world's largest liquefied gas tanker and container ship Xin Los Angeles.
Construction
The construction is carried out by one company of the concern:
- Samsung Engineering
The industry brings the concern about $2 billion a year. The division is engaged in the construction of offices and factories for the Samsung Group around the world; third-party orders are very rare. Among the buildings developed and designed by this company, it is worth noting the Samsung Group head office building in Seoul, the tallest building in the world - Burj Dubai in the United Arab Emirates, the Twin Towers in Malaysia, Taipei 101 in Taiwan.
Samsung Group head office building in SeoulThe tallest building in the world Burj Dubai in the United Arab EmiratesTwin Towers in MalaysiaTaipei 101 in Taiwan
Automotive industry
One of the concern’s non-core divisions is the automotive industry; there is one enterprise in this area:
- Samsung Motors (Renault Samsung Motors) - 2000.
Models:
- QM5
- SM3
- SM5
- SM7
Until 2008, the company provided exclusively for the domestic market. The concern's immediate plans include entering the market of the Asia-Pacific region (2009). In 2007, production volume amounted to 179,272 vehicles.
Finance and credit, insurance
The financial sector of the conglomerate includes six companies:
- Samsung Life Insurance (insurance, financial consulting, lending)
- Samsung Fire & Marine Insurance (property insurance)
- Samsung Card (credit institution)
- Samsung Securities (investment bank)
- Samsung Investment Trust Managemen (investment management in Korea)
- Samsung Venture Investment (investment company)
The company's finance division generates approximately $42 billion a year. At the same time, it is mainly engaged in financial services for the concern itself and operates in South Korea. Samsung Life Insurance is the largest insurance consulting company in South Korea in terms of assets, serving more than 10 million clients. The assets of the above organization amount to KRW 100 trillion. Samsung Life Insurance has received a "AAA" credit rating from National Information & Credit Evaluation. According to Fortune magazine, the company ranks 18th among insurance companies in the world.
Light industry
Samsung Cheil Industries, a company founded in 1954 as a textile manufacturer, has successfully transformed itself into a leader in the fashion industry in the South Korean market, as well as a manufacturer of chemical materials: synthetic resins (ABS, PS) and compounds for the manufacture of semiconductor displays. This company produces such fashionable Korean clothing brands as Bean Pole, Galaxy, Rogatis and LANSMERE.
Marketing and advertising
Cheil Communications (1973) is a marketing company providing a full range of services in the field of public relations, PR, media relations, marketing research, market research, and is the undisputed leader in the field of advertising in South Korea. The division completely solves the problems of marketing support for the Samsung Group concern; the offices of this company are located in 24 countries. Advertising Age estimates Cheil Communications to be the 16th largest advertising services company by revenue in 2006. Cheil Communications services are used by such enterprises as S-Oil, GM-Daewoo, KTF, Samyang Food, GlaxoSmithKline and Samsung Electronics.
Entertainment and Leisure Industry
The entertainment and recreation industry is represented in the conglomerate by two companies:
- Samsung Everland (amusement park)
- The Shilla Hotels & Resorts (1979) (chain of hotels and resorts)
Everland Resort is located in Yongin, a suburb of Seoul. This is the largest entertainment complex in South Korea. The Shilla Hotels & Resorts is a chain of five-star hotels operating in a strategic alliance with Taj Hotels Resorts and Palaces (India). According to various travel agencies, Shilla is one of the ten best hotels in the world.
Samsung activities in Russia
The Russian market from the entire Samsung Group concern is mainly represented by divisions of the electronics industry: 1. Samsung Electronics - household appliances (refrigerators, washing machines, vacuum cleaners, built-in appliances), audio-video devices (LCD and plasma TVs, projection TVs, home theaters, mini- and microsystems), mobile phones, office equipment (monitors, laptops, printers, MFPs). 2. Toshiba-Samsung - hard drives, optical drives 3. SDS - RAM
President of the headquarters for the CIS and Baltic countries, CEO of Samsung Electronics Rus - Chiwon Suh (appointed in February 2009).
The international analytical agency GfK provides the following statistics on sales of Samsung Electronics in Russia:
- in the first nine months of 2008, 10 million mobile phones were sold in Russia (already 20 thousand more than in 2007).
- The company's share in the Russian mobile phone market is 34% according to forecasts for 2008, thus, in the reporting year, Samsung may move to first place in phone sales, since in 2007 it lags behind
- In the LCD TV segment, Samsung's market share was 28.5% (2007) in value terms, which allowed the company to take first place in the Russian market.
- Plasma TV market share is 25.9% (September-October 2007), this is also the first place in the Russian market.
- CRT TV - 35.2% (September-October 2007), first place in the Russian market.
According to the research company ITResearch for 2007:
- Samsung entered the top five most popular laptop manufacturers (4th place) in Russia
- 2nd place in HDD sales
- 4th place in sales of printers and MFPs
- 1st place in sales of LCD monitors
- 4th place in sales of digital cameras
Samsung plant in Russia
In July 2007, within the framework of the XI International Economic Forum in St. Petersburg, an investment agreement was signed between a representative of Samsung and the administration of the Kaluga region. On the territory of the Vorsino industrial park, a plant of the Samsung Electronics company was built - Samsung Electronics Rus Kaluga LLC; the territory allocated for the industrial complex amounted to 47.3 hectares. The first production line of the plant was launched in October 2008. The total investment amounted to $3.5 billion.
Samsung warehouse in Russia
March 11, 2009 in the Kaluga region. A distribution center for Samsung Electronics, the Samsung Russian Distribution Center, was built on the territory of the Vorsino Industrial Park. The warehouse was built in the shortest possible time. In 9 months the warehouse grew from scratch. SRDC is equipped with the latest technology.
Sponsorship and charity activities
Sponsorship in sports
Samsung is the owner of the Suwon Samsung Bluewings professional football team, the Samsung Lions baseball team, the Seoul Samsung Thunders basketball team, the Samsung Bichumi women's basketball team and the Samsung Bluefangs volleyball team in South Korea.
Samsung Running Festival, Palace Square, St. Petersburg
As part of its support for the sports movement, Samsung acts as an official sponsor of the Olympic Games, is a sponsor of the Russian Olympic team, the title sponsor of the Chelsea football club, supports the Russian Youth Olympic Team, and also organizes the Running Festival (since 1995), the Russian President's Cup golf and many other sports projects.
Samsung and the Olympic Movement
Samsung first entered into a sponsorship agreement with the IOC (International Olympic Committee) in 1998, before the Nagano Olympics. Samsung is the official wireless telecommunications equipment sponsor of the Olympics.
Under an agreement adopted in 2008, the company supports the following games:
- Vancouver 2010
- London 2012
- Sochi 2014
- Summer Games 2016
Samsung and Chelsea Football Club
Samsung Electronics has been the title sponsor of Chelsea Football Club since 2005. The official ceremony of signing the agreement took place between the President of the European division of Samsung, In Soo Kim, and the Executive Director of the football club, Peter Knn, at the Stamford Bridge stadium. Thus, since 2005, the football club has been wearing blue (white) T-shirts with the Samsung Mobile logo on the chest. The five-year contract involves costs of £50 million.
The decision to cooperate was made in order to strengthen the company’s position in the field of telecommunications technologies in the European market.
Sponsorship in art and literature
Literary Prize named after. L. Tolstoy “Yasnaya Polyana”
Samsung acted as a co-founder of the Yasnaya Polyana Prize. The prize winners are authors whose works awaken in readers the ideals of morality and charity. The prize is one of the prestigious literary awards in Russia, designed to support writers, followers of the morals and ideals of L. Tolstoy, the ideals of humanistic prose and poetry, which express the centuries-old traditions of Russian culture.
Sponsorship of the Bolshoi Theater
Cooperation between the State Academic Bolshoi Theater and Samsung Electronics began in 1991. Thanks to this union, a large amount of modern equipment appeared within the walls of the Bolshoi Theater, reconstruction and renovation of the theater halls and lobbies, modernization of the technical base, improvement of scenery and costumes for performances became possible. Samsung allocated more than $2 million for financial support from 1991 to 2001. Samsung fully finances individual projects of the Bolshoi Theater. For example, the production of Verdi's opera Nabucco (2001), dedicated to the 100th anniversary of the great composer, or the revival of the ballet Carmen Suite (230th season, 2005). For the latter, the famous choreographer Alberto Alonso was invited.
Samsung logo attributes
Font
The Samsung wordmark has a custom font, which can be a version of Helvetica Black or DDT Cond SemiBold. A distinctive feature of the font is the letter “A”, which is depicted without the usual horizontal stripe. This reflects the brand's constant desire for innovation.
Color
The color scheme is quite simple. In addition to the main white color, it includes a dark shade of blue. In fact, the color blue has been present in some versions of the Samsung logo since the 1960s. Additionally, some of the earlier versions of the logo include the colors red, black, and gray.
Links
- Official website of Samsung Global. Retrieved November 18, 2007.
- Official website of Samsung Russia. Retrieved November 18, 2007.
- FUN Club Samsung. Retrieved November 18, 2007.
- MP3 Club Samsung. Retrieved November 18, 2007.
- Samsung Mobile. Retrieved November 18, 2007.
- Research Center. Retrieved November 18, 2007.
- Literary Prize "Yasnaya Polyana" Retrieved November 18, 2007.
- Hermitage_Official Sponsors. Retrieved November 18, 2007.
- Samsung Exhibition Complex in New York. Retrieved November 18, 2007.
- Samsung Digital Signage information display systems. Retrieved June 5, 2009.
Samsung Group of Companies Samsung Electronics | Samsung Electromechanics | Samsung SDI | Samsung Corning | Samsung SDS | Samsung Networks | Samsung Corning Precision Glass | Samsung Techwin | Samsung Heavy Industries | Samsung Engineering | Samsung Total | Samsung Petrochemicals | Samsung Precision Chemicals | Samsung BP Chemicals | Samsung Life | Samsung Fire | Samsung Card | Samsung Securities | Samsung Investment Trust Management | Samsung Venture Investment | Samsung Corporation | Samsung Plaza | Samsung Constructions | Suwon Samsung Bluewings |